Golden Rules of Internet Sales Persuasion

In the movie “City Slickers”, the lonesome cowboy holds up one finger and shares the meaning of life. He says: You stick to one thing and one thing only and the rest means nothing. I will reveal this secret. It’s the Golden Rule. You stick to this rule and you will succeed. People will always buy things, and because of the Internet it’s even easier to buy things today. The Internet doesn’t change the way people buy, people still want to be sold. Buying things serves an emotional purpose. How often have you bought a product on the simple fact that you “just had to have it”? This behaviour happen everyday and what you need to do is to treat your customer like gold. Connect with your customer on an emotional level and indulge them in your products. Successful websites have mastered this art by connecting to their customers on a complete different level than their competition has. Here is how they do it:
- Have a great, and I mean truly great product
- Build sales pages based on voluntary participation, don’t force people to surf your site
- Treat people like friends, don’t make them feel dumb and don’t’ assume anything
- Entice people to try, don’t force them into anything
- Give visitors the information they want. Anticipate questions and answers
- Mastered the art of search engine friendly copy
- Asking people for help. Ask and people will come to you. Free
- Have the best support tools for their customers
- They know what order people buy: Confidence, Quality, Service, Selection and Price
- Successful websites know that it’s always about the customer.

Master this art and your business will grow to new levels. Read more on www.bcAdvice.com.