Service your clients when they need it the most.

Hours of Operation = more business.

I have recently moved to Perth in Australia. If you are from Perth and reading this – please take no offense. I’m trying to help. :)

I find it very remarkable that everything closes very early during the week plus everything is closed on Sundays. That means I can’t spend money when I am available to spend money. So I don't spend money because I simply can't. I have found that people rush to the supermarket between 5:30pm and 6pm to be able to buy groceries. Go to a supermarket on a Saturday and it is a sea of people – all doing the same thing – grocery shopping for the rest of the week. The full week. Some families have 2 shopping carts full of food. It's pretty funny to watch really. Perth has a few quirky regulations like grocery stores can’t be open late. Malls too for that matter. Ok, rules are rules. But what about other companies not in the food business?

How to improve your sales and leverage the online marketing world.
Perth! Wake up and use smarter web marketing ideas!

I thru out my back on the weekend and guess what? Hard to find a chiropractor that is open. Weekend is tough as people want some down time but I have been calling around and going from one web site to the other only to realize they don’t take patients after 5:30pm on weekdays. How am I supposed to get there because I have a job?

At home in Canada chiropractors are open around people’s busy schedules. They serve people so they have found out by staying open during afterhours they cater to another business segment – people like me – who work a lot.

So the tip for today is to look at what your competition is doing, their service offerings and hours of operations. Use that intelligence to your advantage. If you want to be open late on Wednesdays then start your day later and take the morning off or open early. Close in the afternoon and open again.

Be smart. Be creative. Be a winner.