Forget the 4Ps of Marketing. Think of the 4Cs instead.

Here are our expert recommendations on the latest Internet Marketing concepts and why they are important to consider in your Internet marketing plan. Ever heard of the 4Ps of marketing? Forget them. That's old school marketing. You should be using the 4Cs of Internet marketing and here is why. In today's economy, it's very easy for consumers to take their dollars elsewhere. To promote yourself effectively, you need to stand in your clients' shoes, and look at things from their perspective. If you practice these 4Cs you'll have a better chance of connecting with your potential clients.

1. Customer Value
You can no longer sell whatever you want to. You can only sell what people specifically want to buy. Understand your client's needs and wants through ongoing survey and feedback so that you can provide massive value back to them.

2. Convenience
With the Internet and increased competition, the availability of similar services is infinite. Think convenience to buy. Make it very convenient for consumers to acquire your products and services. Many websites are set up to sell online 24/7 so that when the client is ready to buy, they don't have to wait.

3. Cost
Understand consumer's costs to satisfy their wants and needs. Determine how customers will respond to paying your sales prices by doing some market research. Are your price points set at the level where customers are willing to buy?

4. Communication
Forget Promotion; the new word is Communication. Mass marketing no longer works. Two-way conversation is essential. Your marketing communication may need to be more of a relationship-based process.

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