Optimize Your Web Advertising Strategy

Web Advertising Tips for Google Adsense Take-Away #1:
Placement is design priority number one in your web advertising strategy
Joel Comm, author of The AdSense Code claims that the most popular ad unit is the leaderboard. At 728 x 90, it stretches across the screen and while it can be placed anywhere, it's mostly used at the top of the page, above the main text. We'll show you the different sizes and shapes of ad units and how popular/effective they are.

Web Advertising Tips for Google Adsense Take-Away #2:
Relevant ads are fundamental to your web advertising strategy
Using its proprietary software, Google automatically matches advertiser-supplied text ads to the publisher's page content and instantaneously places relevant ads on the page. It's easy. It's risk-free. And everyone benefits—more or less.

Web Advertising Tips for Google Adsense Take-Away #3:
Following the rules is not an option for your web advertising strategy
If you are a publisher using Google AdSense, you may or may not know how easy it is to tick off the Google gods. We'd all like to think we're honest business people, and we'd never click on our own ads, but you might be unaware of some of the lesser known rules laid out by Google. We'll tell you what they are.

Web Advertising Tips for Google Adsense Take-Away #4:
Google wants you to be successful with your web advertising strategy
Google wants to get paid just like you do. They are always publishing useful tips and studies on Google Adsense best practics. For example, when it comes to Google Adsense, wider almost always outperforms thinner ads. If you're looking at a skyscraper ad, always pick the "wide skyscraper" sized 160x600 over the lesser performing 120x600. Many sites claim that 300x250 are their best performing ads.

This article is courtesy of Mequoda