SEO questions to ask

I got an overwhelming response to my last post so I thought I would clarify it even more about what questions to ask a client.

SEO questions to ask a client:

1. How much traffic are they getting today? Please share stats with us.
2. What have they done to date - SEO wise?
3. What is their budget for SEO?This is important because it relates to the expectations. For $100 the client can’t get a Rolls Royce. Maybe a used bicycle with a flat tire.
4. What domain and sub domain names do they own?
5. Where does the content come from? Who writes it?
6. What are the most converting pages on their sites?
7. Paid ads. Adwords. What are they doing and how much? The results from paid ads can impact the SEO program.
8. Technical: Are there CMS systems powering the site? Can we change the site now?
9. Final question.
   a. How much traffic are they looking to get.
   b. Over what time period?
   c. From what region? Sydney, Melbourne… etc…
   d. What metrics do they have to track traffic and conversions?
   e. How will they measure success?