Part 1. What is Mobile Marketing?
Over the last few months I have been working a lot with mobile technologies and mobile marketing. Even coupons, maps, videos, photos or event tickets can be sent to your customers' mobile device.
Wouldn't that be handy for you when traveling? Imagine having all the information you need right there in your mobile device at all times? Mobile marketing is personal, valuable, timely and contextual, and if managed correctly can be a very powerful marketing channel.
To think about:
Think of your last situation where you wished you had a certain piece of information right there and then! Now think about what you can do to help your customers in the same boat. Give them something of value. Give them something that they will tell their friends about. Leave a positive impression of yourself and your business. Mobile marketing can be very powerful.
As an industry, mobile advertising is still in its infancy. Mobile advertising generated about $871 million in 2006, according to Informa Telcoms & Media. That compares with a worldwide advertising market across all mediums that was valued in the billions. But with nearly 3 billion cell phone users in the world, more than 200 million of whom are in the U.S., it's clear that mobile advertising represents a huge opportunity.
Did you know:
7 of 10 people in the US were open to receiving mobile messages?
Until next time, stay tuned for Part 2 where I'll dig deeper into mobile marketing.
Christoffer
www.bcAdvice.com
Wouldn't that be handy for you when traveling? Imagine having all the information you need right there in your mobile device at all times? Mobile marketing is personal, valuable, timely and contextual, and if managed correctly can be a very powerful marketing channel.
To think about:
Think of your last situation where you wished you had a certain piece of information right there and then! Now think about what you can do to help your customers in the same boat. Give them something of value. Give them something that they will tell their friends about. Leave a positive impression of yourself and your business. Mobile marketing can be very powerful.
As an industry, mobile advertising is still in its infancy. Mobile advertising generated about $871 million in 2006, according to Informa Telcoms & Media. That compares with a worldwide advertising market across all mediums that was valued in the billions. But with nearly 3 billion cell phone users in the world, more than 200 million of whom are in the U.S., it's clear that mobile advertising represents a huge opportunity.
Did you know:
7 of 10 people in the US were open to receiving mobile messages?
Until next time, stay tuned for Part 2 where I'll dig deeper into mobile marketing.
Christoffer
www.bcAdvice.com
posted by Chris Bjorklund at
9:37 AM
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