ANZ's new logo: $15 million well spent?
ANZ's new logo: $15 million well spent?
ANZ bank has splashed $15 million on a new logo that it claims reflects its 'human' side.
The new logo, at right, features a 'modernised' font and a central 'human' shape that "represents ANZ’s customers and people" flanked by three shapes that signify the bank's operations in Australia, New Zealand and Asia-Pacific.
The new logo will be launched in an advertising campaign from Sunday and ANZ buildings, websites, stationary and marketing material will be re-branded in the coming year at a cost of $15 million.
What do you think of the new logo?
Is $15 million too much to spend on a logo?
What would make an appropriate logo for ANZ bank?
Have your say by commenting below:
ANZ bank has splashed $15 million on a new logo that it claims reflects its 'human' side.
The new logo, at right, features a 'modernised' font and a central 'human' shape that "represents ANZ’s customers and people" flanked by three shapes that signify the bank's operations in Australia, New Zealand and Asia-Pacific.
The new logo will be launched in an advertising campaign from Sunday and ANZ buildings, websites, stationary and marketing material will be re-branded in the coming year at a cost of $15 million.
What do you think of the new logo?
Is $15 million too much to spend on a logo?
What would make an appropriate logo for ANZ bank?
Have your say by commenting below:
posted by Chris Bjorklund at
10:06 AM
3 Comments:
What do you think of the new logo?
It seems as though the logo resembles a person throwing their hands up in “awww” and looking completely exasperated. I can also hear a slight “sigh” coming from what I think is the mouth. Maybe that is what it’s like to be banking with ANZ?
Is $15 million too much to spend on a logo?
Not if you look at ANZ’s attitude on their website. CEO, Michael Smith’s profile has not been updated since October 2007 so is $15 million too much? Do they even know it cost $15mm? I think the executive team at ANZ sat around a table congratulating themselves for a good job and tooting their own horns. And of course they got a bonus for a job well done.
What would make an appropriate logo for ANZ bank?
Gimme a dollar and I'll tell ya.
Cheers
Sam - http://www.hiddenvalleygolf.com.au
I came across that website for a different reason, but I liked the article in there
http://www.annystudio.com/misc/new-anz-logo/
I am banking with ANZ, so their change of logo concerns me a lot because I have to cope with this ugly thing from now.
P.S. Sam, you are right too, they've wasted the money and now ANZ wants us to believe that they've done a good job.
It is ugly in every sense of the word U G L Y---
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