Social Media in 2009 - what happened and what's next for Social media strategies 2010

In the closing days of 2009 Pepsi decided against hiring Justin Timberlake, Cindy Crawford or even Britney Spears to speak for them during the 2010 Super Bowl. They would instead take the $20 million and use it to speak directly with -- and to listen to -- their consumers through the web. It was the final and perhaps the most significant signpost marking 2009 as a year when emerging social media technologies mandated new strategies for anyone who deals with the public.

No organization seemed unaffected.

Pope Benedict XVI launched his Facebook app in May. In June the US State Department asked Twitter to delay scheduled maintenance because of the role it was playing during civil unrest in Iran.

People I have spoken to indicated that they were eager to develop new strategies and tactics for engaging their markets.

The outlook for 2010 - the best ways to measure ROI, the relationship with the bottom line.

Their response exceeded our expectations by a wide margin on all accounts. You won't find any ironclad rules or spreadsheet formulas but if you read their words with a critical eye it should help you to refine and justify your own social media style.

http://www.whosbloggingwhat.com/collective_wisdom.php

Cheers
Chris