Heads down in research for podcasting revenues

I admit. I have been sloppy at posting the last little while. Lots of stuff on teh go and this has been the last thing on my mind.

Digital rights in the music industry is really starting to give me a head ache. With our music company we are pulling lots and lots of downloads. Our music is free so I'm not concerned about pirates per say.

What I am concerned about is the Ad revenues from episodes downloaded.

The CPM model with podcasts is (in my opinon) not feasible. So what is? How to do ensure an advertiser gets the biggest bang from advertising while we earn good ROI on our shows?

I might have an answer that I have based on the traditional radio model but I need to test it first. Hmmm... gotta love this social media stuff but the trick is to find the revenue model that works! lol