Social Media Marketing 2010 Outlook

We have all heard of the 4 Ps of marketing but as we saw in 2008 and 2009 the 4Ps of marketing was changed to the 4Cs of marketing. Companies that did not embrace this shift was left behind.

2010 is all about ROI and as our Social Media breakfast series revealed, 2010 is all about integrating Social Marketing into your Marketing Mix.

I saw first hand (for my photo site) in 2003 and especially in 2004-06 that shifting my focus from the 4Ps of marketing to the 4Cs drastically increased our traffic and advertising revenues.