What is free mobile video all about?

I came across a very interesting article today about mobile marketing that I really wanted to share with you.

The era of free mobile video gets under way in Switzerland in June when Ad Infuse and Minick, leaders in delivering personalized mobile advertising and video streaming solutions, launch the country's first ad supported video service to Swisscom Mobile customers. Rather than paying a download or subscription fee to receive video via a wireless device, Swisscom Mobile customers are able to access video on demand content supported by brief, 10-20 second advertisements at the beginning and end of each program.

Ad Infuse and Minick have launched the Swisscom Mobile pilot with a comedy channel and anticipate that music, sports and other content category channels will follow.

Before you get scared and think this is the dumbest idea ever, please keep in mind that Europe is about 2 years ahead of North America when it comes to mobile technologies, hence they are more open for new ideas. In the mean time we can learn from their mistakes and catch up quicker. :)

Cheers Christoffer