Maximixe your email marketing efforts with mobile marketing!

I recently got a question how to improve email efforts. I thought I'd write about it today.

One thing to keep in mind when it comes to email marketing and how to maximize the usage of it is to ask yourself: “So what?” before you send it.

What is the point of the email? The email send itself? Because your boss told you to send it? The message? Special offer? What is the “So What?” of the email?

In my experience, hotels and tour operators must start using email together with another form of communication to create a stronger call to action.

People coming to your hotel are traveling. They are not always connected to the internet to check their emails. That is just one reason as to why email response rates are low. Another reason is that your emails have little or no value to them. So what is the answer? The answer is mobile marketing combined with email marketing.

It allows you as a hotel to connect with your customers when they are walking out the door. Give them a room upgrade offer? Tell them about the SPA and golf deals. A map and address to the hotel? Even restaurant coupons or other special deals are perfect thru the mobile channel. Give your customers a great value.

Ask yourself: What would you like to receive when traveling?

Until next time, stay tuned for more innovative online marketing tips!

ps... don't be afraid to ask me for more information. :)