Forget the 4Ps of Marketing. Think of the 4Cs instead.

Here are our expert recommendations on the latest Internet Marketing concepts and why they are important to consider in your Internet marketing plan. Ever heard of the 4Ps of marketing? Forget them. That's old school marketing. You should be using the 4Cs of Internet marketing and here is why. In today's economy, it's very easy for consumers to take their dollars elsewhere. To promote yourself effectively, you need to stand in your clients' shoes, and look at things from their perspective. If you practice these 4Cs you'll have a better chance of connecting with your potential clients.

1. Customer Value
You can no longer sell whatever you want to. You can only sell what people specifically want to buy. Understand your client's needs and wants through ongoing survey and feedback so that you can provide massive value back to them.

2. Convenience
With the Internet and increased competition, the availability of similar services is infinite. Think convenience to buy. Make it very convenient for consumers to acquire your products and services. Many websites are set up to sell online 24/7 so that when the client is ready to buy, they don't have to wait.

3. Cost
Understand consumer's costs to satisfy their wants and needs. Determine how customers will respond to paying your sales prices by doing some market research. Are your price points set at the level where customers are willing to buy?

4. Communication
Forget Promotion; the new word is Communication. Mass marketing no longer works. Two-way conversation is essential. Your marketing communication may need to be more of a relationship-based process.

Read more on www.bcAdvice.com.

Golden Rules of Internet Sales Persuasion

In the movie “City Slickers”, the lonesome cowboy holds up one finger and shares the meaning of life. He says: You stick to one thing and one thing only and the rest means nothing. I will reveal this secret. It’s the Golden Rule. You stick to this rule and you will succeed. People will always buy things, and because of the Internet it’s even easier to buy things today. The Internet doesn’t change the way people buy, people still want to be sold. Buying things serves an emotional purpose. How often have you bought a product on the simple fact that you “just had to have it”? This behaviour happen everyday and what you need to do is to treat your customer like gold. Connect with your customer on an emotional level and indulge them in your products. Successful websites have mastered this art by connecting to their customers on a complete different level than their competition has. Here is how they do it:
- Have a great, and I mean truly great product
- Build sales pages based on voluntary participation, don’t force people to surf your site
- Treat people like friends, don’t make them feel dumb and don’t’ assume anything
- Entice people to try, don’t force them into anything
- Give visitors the information they want. Anticipate questions and answers
- Mastered the art of search engine friendly copy
- Asking people for help. Ask and people will come to you. Free
- Have the best support tools for their customers
- They know what order people buy: Confidence, Quality, Service, Selection and Price
- Successful websites know that it’s always about the customer.

Master this art and your business will grow to new levels. Read more on www.bcAdvice.com.

Insider’s eMarketing Tactics Revealed

Insider’s eMarketing Tactics Revealed

In the military world there is an old saying; “Amateurs discuss strategy, experts discuss logistics.” That saying goes a long way in terms of what I see in my work with “eMarketing Consulting”. So, can you walk the walk?
I want to show you how to use the term “Strategy” into your eMarketing plan. Strategy is a fancy word for “Concept”. Concept shows what you want your campaign to achieve. “Build Brand!” or “Increase Traffic by 15% over 1 month.” Whatever the “concept” is you need to have a tactic. Tactic is your action plan. It answers the questions, “How, by whom, at what cost and completed by what date.” This is pretty straight forward, but what people forget is; “Logistics.” Logistics is all those little details in between. These little details will determine if your eMarketing campaign flops or becomes a total success.

The logistical approach to eMarketing.
Assume you are selling “gadgets”. You have a great concept and a strong action plan. So you start creating material, content, promotion material, press releases, order fulfillment and buy advertising to get sales. After 2 weeks it’s not working like you hoped. You have scope creep, low sales and barely breaking even. What went wrong? If you used a logistical approach you would have discovered delays with for example promotion material. You would have had back up material for your advertising. Your online sales pages would have backup copy and images ready to be instantly switched if you saw poor performance. Logistics enables you to cover all the details. Poor logistics is often the key to failure but if you spend the majority of your time on logistics you will have a better chance of success. Read more on www.bcAdvice.com.